Customer Service: The defining line between good and great!
In this booming E-Commerce industry, new apps and services spring up on a regular basis. One of the biggest separating factors between an average, good, or great company, is outstanding customer service. Going the extra step and creating an unparalleled customer service experience will give your company and your customers, what they need to thrive in this competitive market. Here are a few simple ways to make sure your company is on it’s way to stellar customer service.
What better way to enhance your business and user interface, than to receive feedback from actual customers? Learn from current and past customers about what keeps them coming back, or what turned them away. Remember, customer retention is far more cost effective than customer acquisition. The insights these conversations can provide will not only help you streamline the experience for your customer, but will also show a genuine interest in making their time on your service, better. A simple way to start the conservation is with a survey or a place for them to leave suggestions.
Information that might be seemingly obvious to your company, might not be for potential customers. Don’t lose business by leaving customers lacking information or clarity. A simple page of FAQ’s could make a real difference!
When FAQ’s don’t provide answers to those case specific questions, having a live chat feature allows for instant helpful answers. If live chat isn’t realistic for the size of your company, create a specific email address or phone number that exclusively deals with customer questions. Providing timely answers is a win-win for everyone.
Rewarding loyal customers with discounts and other perks, is another client-centric method of customer retention. Offering referral perks is a tried and true method for expanding one’s customer base.
There you have it! Just a few easy to implement strategies that can make a world of a difference in your companies customer service relations.